To create a year’s worth of content to utilize for our portfolio of wellness brands on a tight budget, we created a modular content library that would give us endless options throughout the fiscal year. These were created with the flexibility to scale across our entire digital ecosystem. Here are a few examples:
Our animated film series, "Probiotics 101," was created for our own channels and was later picked up by Walmart to educate their customers on the benefits of probiotics. The series was comprised of an omnibus video which we broke down into four bite-sized stories for our social channels.