"We have your URL," was the message David Angelo, Founder and Chairman of David & Goliath, received via a comical ransom video sent by two mysterious figures. One of the hostage takers, wearing a panda mask, delivered the ultimatum; pay up or DavidAndGoliath.com gets it.
THE CONTENT
DAY 1
DAY 2
click on image for full article by Tim Nudd
Over the course of the week, Mr. Angelo watched his precious URL be tortured by everything from a hip-hop hamster to a piping hot pan of pain -- all in good fun.
DAY 3
click on image to see Patrick Coffee's article on AgencySpy as the drama unfolds
DAY 5
click on the article to see Agency Spy's wrap up report and final video
The industry chimes in:
TEAM: Jordan Dontos ACD/CW, Clay Coleman ACD/AD, Kevin Hamm in-house Director/Editor, Susan Levine PR