As President Trump, Vice President Pence and a number of other high profile elected officials made their way to Texas to address the National Rifle Association's annual convention on Friday, May 4th, 2018, a new public awareness campaign - Face2Face - hit the streets in downtown Dallas aimed at raising awareness of what’s at stake if our leaders continue failing to acknowledge and address America’s gun violence crisis. 

For two days, those attending and speaking at the NRA convention came face to face with victims of gun violence in a way that was unavoidable, undeniable and incredibly moving. With mobile billboard trucks looping around the busy downtown convention center and nighttime projections, attendees were surrounded by larger than life faces of loved ones who are no longer here with us along with a message that packs an undeniable truth, calling out the weapons that ended their lives. 

With so much arguing, political mudslinging, greed and side taking going on, the intent was to appeal to a side everyone can relate to. An emotional side. At the end of the day, it’s not about being a liberal or a conservative, for guns or against them, it’s about life -- and it seems that people have lost sight of that. Which is why the focus of the campaign lets the power of the victims and their stories of gun violence do the talking. 

Face2Face is an idea born out of watching the brave survivors of MSD rise up and demand their voices be heard. In a time of great shock, pain and loss, these students have incited change and started a fire. Their acts of strength and bravery compelled me to do something meaningful to help the movement against gun violence.  With the support of Giffords, Gun Safety Alliance, The Female Quotient and Survivors Empowered, this project became a reality in less than three weeks' time. 

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