Burt’s Bees Back to School Omni Program
College is a journey of self-discovery. It’s more than just classes and intellectual pursuits, it’s when we learn who we are and who we want to be. It’s a time of incredible change—strange places, new people, new routines— and it’s scary and stressful and thrilling all at once. But oh the joys! The chance to see and taste and explore the beauty of a whole new world. Making real connections and forging lifelong friendships. Creating new rituals and traditions. Doing good. Being part of something. Fact is, going to college is an act of becoming, a giant leap toward your full potential. And we’ll be there every step of the way, nourishing, supporting and boosting your wellbeing as you… DISCOVER U.
This omni-channel campaign invited students to discover ways to express themselves, nurture their well-being, and empower themselves on their personal journey through self discovery.
Real Talk Balms
We created a limited edition lip balm set to surprise and delight our students. Each lip balm featured an empowering saying to help motivate them as they began their journey of self discovery.
PDQ
In-store displays were featured at our retailers in addition to rich content for e-comm.
exclusive retail partnerships
We partnered with social activist Cleo Wade to promote our brand and values to Next Gen consumers during the holiday season. We created a unique omni-channel program that included in-store displays, a digital program, and organic content. This program was a Target exclusive and featured affirmations written by Cleo. The campaign received coverage in various media outlets such as Forbes, MSN, Elle, and Marie Claire.
always on content
atomizing content
Quarterly shoots with a modular approach gives us infinite options to create a cohesive ecosystem across all deliverables as well as creating cost efficiencies.
Unboxing video content greatly improved our digital presence and led to an incredibly successful Holiday season, despite the challenges of the shelter-in-place period.
Innovation
What could possibly be better than Burt’s Bees Original Balm? The Mega Balm! This oversized container that housed a years worth of balms sold out online instantly.
#LipStatements
Lips will be coming out in a big way as we begin to unmask, so let’s encourage people to use their voices to make a statement. Playing off the idea of a statement lip, we’ll create a forum for self-expression on TikTok where anyone across the gender/age/racial spectrum can share their empowering #LipStatement. This influencer seeded activation received 4x the projected engagement on TikTok. (coming soon…)