#StopWingWaste
Chicken wings, the center of any self respecting Super Bowl spread, cost 3X what they did last year. In the past, it was just a little rude to eat part of the wing. But now, these things are like caviar. Now, with wing prices sky high, it’s morally repugnant. It’s time we make this practice socially unacceptable. And what better way than starting a coalition. Introducing, The Hidden Valley Ranch Coalition Against Wing Waste. A buzzworthy social media activation campaign, featuring NFL’s Cam Jordan, that ran the week leading up to the “big game”.
1 Week • 122MM+ impressions • 4.25% brand lift
